Objectives

The company discloses what qualitative and/or quantitative as well as temporally defined sustainability goals have been set and operationalised and how their level of achievement is monitored.

03
Sustainability is often a cross-cutting topic within a company that requires the cooperation of multiple business divisions. Clear goals which are ambitious but nonetheless achievable promote constructive and coordinated cooperation and ensure that the sustainability strategy is implemented. The process of developing sustainability goals can itself be used to raise awareness of the topic internally and give all sorts of employees the opportunity to participate in developing and implementing the sustainability strategy.

What needs to be borne in mind?
Please endeavour to state both quantitative and qualitative goals and relate the goals to your company operations as a whole and your core line of business. Please note that we are talking about the overarching objectives of your sustainability strategy here. You can give more detailed accounts of more specific goals under the relevant criteria in the “Environmental matters” and “Society” sections.
If your company has yet to set itself sustainability goals, please outline the process you wish to adopt in order to develop such goals and state the point in time by which the goals are to be defined.
 
Aspect 1:
State which medium- and long-term goals your company has set itself as part of its sustainability strategy.

Aspect 2:
Explain which goals are being prioritised and also how and why they are being prioritised.

Aspect 3:
Explain how achievement of the strategic sustainability goals is being monitored and who within the company is responsible for this.

Aspect 4:
State whether and how your sustainability goals are based on the United Nations’ Sustainable Development Goals.
An objective describes a desirable state which is to be achieved by a specific time in the future on the basis of corresponding behaviour. Quantitative goals are linked with a figure, such as reducing energy consumption by 20%. Qualitative goals describe a state which is to be achieved. These should likewise be formulated such that it can be clearly ascertained whether the goal was achieved or not by X point in time, e.g. setting up a company playgroup or achieving climate neutrality. 
Here, operationalising means making the goal achievement measurable. The objectivity, reliability and validity of the data need to be ensured. Measurable means that the goals are defined as clearly as possible and that the plan and time frame up to goal achievement are clearly stipulated. Only then can it be determined whether and to what extent the goals really have been achieved and whether adjustments are needed (see also criterion 6).
 

Deutsche Wohnen SE

Our sustainability programme consists of strategic and operationalised targets and associated measures. It also documents our progress in the relevant areas. The programme paves the way for steering our sustainability-related objectives, which also contribute towards achieving our corporate goals. At the beginning of this year, the various divisional managers worked with the Management Board to develop the new strategic sustainability programme, which is geared more heavily towards targets for specific areas of action and includes concrete measures and their management via key figures. The new sustainability programme is presented in our sustainability report 2017.

Sustainability programme

 1. RESPONSIBLE CORPORATE MANAGEMENT
Strategic target Operationalised targets Deadline

Strategically manage 
sustainability activities
  1. Initiate a strategic sustainability programme
  2. Establish a sustainability committee
  3. Make long-term targets a component of the remuneration system for the Management Board and executives

2018

2018

2019

Embed Deutsche Wohnen’s 
sustainability philosophy more strongly in the minds of business partners and suppliers
  1. Initiate a Code of Conduct for   business partners and suppliers
  2. Work predominantly with regional suppliers and business partners
  3. Pay greater attention to ecological aspects in conjunction with procurement (maintenance, modernisation, new construction)

2019


continous

2018

Expand stakeholder dialogue
  1. Actively include sustainability issues in stakeholder communication
  2. Conduct regular stakeholder surveys in relation to sustainability activities and requirements (every three years)
  3. Develop new dialogue formats with political office-holders at national, state and local level
2018



2018



2018
  
2. RESPONSIBILITY FOR THE PROPERTY PORTFOLIO AND SUSTAINABLE NEW CONSTRUCTION
Strategic target Operationalised targets Deadline

High level of customer 
satisfaction 
  1. Derive measures after conducting regular tenant surveys every two years
  2. Constantly further develop tenant dialogue formats (especially by expanding digital

continous


continous

Portfolio meets good, 
up-to-date, future-proof quality criteria, thereby exceeding the industry standard
  1. Investment programme in excess of EUR 1.2 billion to refurbish and modernise 30,000 residential units

2022

Create new housing 
in conurbations
  1. Investment programme to create 2,500 residential units in line with widely accepted sustainability criteria

2022
  
3. RESPONSIBILITY FOR EMPLOYEES
Strategic target Operationalised targets Deadline

Targeted recruitment and 
integration of new employees
  1. Implement a staff recommendation programme
  2. Set up various talent pools
  3. Expand active sourcing
 2018

Keep employee retention 
levels high
  1. Conduct regular employee surveys every two years
  2. Digitalise and optimise processes to boost job attractiveness
  3. Introduce a needs-based digital health management system
  4. Expand long-term incentive systems
 2018

Adjust staff development 
to the requirements of the new working world
  1. Strengthen executives in their changing role
  2. Expand digital learning and communication formats
  3. Broaden the range of traineeships and dual courses of study
  4. Offer at least 90% of trainees a permanent contract following successful completion of their training 
  5. Support junior staff at the company via a talent programme
 2018

Ensure there is no discrimination
  1. Comply with Code of Conduct
  2. Appoint women to at least 40% of executive positions within the Deutsche Wohnen Group
continous
  
4. RESPONSIBILITY FOR THE ENVIRONMENT AND THE CLIMATE
Strategic target Operationalised targets Deadline

Save 20,000 t of CO
emissions from 2022 onwards
  1. Carry out the refurbishment and modernisation of 30,000 residential units with a view to energy conservation
  2. Replace outdated heat generation plants with modern systems
  3. Initiate a mass pilot project for the smart home solution actuator/sensor technology to enable intelligent building management for 3,000 residential units in Berlin
  4. Gradually reduce the portfolio of oil-fuelled properties to a maximum of 1%, switching to eco-friendly energy sources

2022



2020

2018




2021
  
5. RESPONSIBILITY TOWARDS SOCIETY
Strategic target Operationalised targets Deadline

Expand, continue and 
structure corporate social responsibility activities
  1. Implement a guideline for social and cultural activities
  2. Draft a concept for taking issues of construction culture into account more strongly when completing new construction and modernisation projects
  3. Commit to supporting youth sport

2021


2019


 
2018

Promote a vibrant 
neighbourhood structure
  1. Make 4–5% of new letting space available for social and charitable purposes
  2. Actively shape (small) commercial sites within the portfolio

continous


continous
 


The assessment and prioritisation of objectives and goals was carried out in a workshop together with the Management Board and the relevant specialists and managers. The continuous collection of key figures and the setting of deadlines in the sustainability programme are intended to monitor the achievement of objectives.

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